Opopop ontwikkelde een herbruikbaar e-commerceverpakking die 100-200 keer hergebruikt kan worden. Veel beter dan de traditionele verpakkingen zoals een doos, papier of plastic noppenfolie die na 1 keer gebruik weggegooid worden. Klanten kunnen op websites hun favoriete verpakking kiezen voor de levering. Nadat ze hun producten hebben ontvangen, retourneren de klanten de verpakking per post om opnieuw te kunnen worden gebruikt, keer op keer.
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